I LIKE
TO
TELL STORIES
THAT WOW HUMANS
FOCUS DOUBLE SERVICE
What if I told you that being in two places at the same time was just a matter of choice?
This digital campaign for the Ford Focus presents a secret 'body double service' that replaces drivers in the most boring life situations, so that they can escape and go for a drive.
The film was interactive and allowed users to help the characters switch places with their doubles while also exploring the car's features. The website was a body double generator, which automatically rendered avatars of the users and shared them on Facebook.
// HONORS
FWA - Shortlist
// Interactive Film
// Website
