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I LIKE    
TO
TELL  STORIES 
  THAT  WOW HUMANS

THE CALLING



This dark integrated campaign shows drivers possessed by an uncontrollable desire to drive the Ford Focus Sport. A series of Internet films show the anguish of these driver's friends and families every time they go missing. To round off the campaign, we developed a website that transformed according to the time of day, becoming more aggressive at night.

// HONORS
CCSP: Anuário - Directing


// TVC





// Social Media


Testimonies - The Colleague 

Testimonies - The Wife


Testimonies - The Running Buddy


Testimonies - The Security Guard



//The website became more aggressive at night.