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I LIKE    
TO
TELL  STORIES 
  THAT  WOW HUMANS

NEUTROGENA x DUDA BEAT


If summer is all about fun, then why is sunscreen advertising so boring? 

To launch the new Sun Fresh, we used a technology called 'weather sync' to create a campaign that got hotter as it followed summer’s temperatures. 
We asked one of Brazil's hottest singer, Duda Beat, to produce 3 versions of the classic hit "Vem Quente" (meaning, Bring the Heat), that every single Brazilian knows the lyrics to. We then shot 3 videos, one for each song.
That's when the weather tool kicked in. According to the current temperature of your city, you see a different version of the campaign along with a different version of the song.
We also used weather sync to unlock discount vouchers for the appropriate Sun Fresh product for each city according to the temperature.

// HONORS
Facebook Global Awards: top score in "Advanced Platform"
(criteria: best creative ideas that are unique to Facebook platforms and unlock new forms of expression that transform the industry.)
D&AD: Finalist - Digital Craft
OneShow: Shortlist - Creative Use of Data



Did I mentioned we shot 3 music videos in one day? All on the same set?
(sorry, I get excited about that)

We kicked things off with a cool summer version...




But it got hotter pretty quick...




Then things just got out of hand...