rafa freire

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	<title>rafa freire </title>
	<link>https://rafaelfreire.com</link>
	<description>rafa freire </description>
	<pubDate>Fri, 17 Oct 2025 22:25:40 +0000</pubDate>
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		<title>Pantone + Skol beer</title>
				
		<link>https://rafaelfreire.com/Pantone-Skol-beer</link>

		<pubDate>Fri, 05 Jul 2019 12:54:02 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Pantone-Skol-beer</guid>

		<description>SKOL+PANTONE 'PRIDE PACK'
In a world of monochromatic opinions, two giant brands celebrate all the colors of love.&#38;nbsp;
Brazil’s most popular beer, SKOL, teamed up with Pantone for an exclusive collab. Together, they celebrate Pride month with a limited edition rainbow pack, inspired by the LGBT+ flag. 
Each of the six colors were named "Pride", in honor of their unique symbolic meaning.
Limited edition, unlimited love: the pack sold out online in a matter of minutes. 
All revenue was reverted to startups that fight for the LGBT+ cause. 
// HONORSABRE Awards: Gold - Packaging
OneShow: Shortlist - Design
El Ojo: Bronze - Design

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		<title>Art Biennial</title>
				
		<link>https://rafaelfreire.com/Art-Biennial</link>

		<pubDate>Fri, 17 Oct 2025 22:25:40 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Art-Biennial</guid>

		<description>36th SÃO PAULO ART BIENNIAL
The largest art exhibition of the Southern Hemisphere. &#38;nbsp;
Since 1951, the Bienal de São Paulo is recognized as one of the most relevant and democratic art exhibitions in Latin America. For decades it has launched the careers of aspiring artists and consolidated the careers of the greatest names in the art world. 
Completely free of charge, there should be no excuse not to visit, right? 
So, we asked people: "where's your head if it's not at the Biennial?"

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		<title>Tims Run Club</title>
				
		<link>https://rafaelfreire.com/Tims-Run-Club-1</link>

		<pubDate>Thu, 29 Sep 2022 21:59:55 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Tims-Run-Club-1</guid>

		<description>TIMS RUN CLUB
In Canada, you don’t go on a coffee run. You go on a Tims Run.

And with 1 location for every 9 habitants, selling over&#38;nbsp;5 million cups of coffee daily, that's a lot of people running to Tim Hortons. So, for National Coffee Day, we embraced this huge part of Canadian culture and turned Tims Runs into an official run club. 
And since most Tims runs are done in the drive thru, we developed a comfy sportswear collection with special features that enhance the coffee run experience, making it the first ever run club with no running involved. To activate the campaign, we sponsored famous coffee and food influencers as well as regular Tims Runners in Canada as if they were real athletes.
The collection sold out all over Canada in the first day it dropped.&#38;nbsp;
&#38;nbsp;
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		<title>Radical Women</title>
				
		<link>https://rafaelfreire.com/Radical-Women</link>

		<pubDate>Sat, 06 Oct 2018 00:44:06 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Radical-Women</guid>

		<description>RADICAL WOMEN
Question. Resist. Inspire.&#38;nbsp;

The celebrated international exhibition ‘Radical Women’ showcases the works of female Latin-American artists who used their art to fight against sexism, misogyny and other forms of oppression during a dark period of censorship and dictatorships, between 1960-1985. Some of them are recognized as precursors of important photography and video art techniques. Organized by the Hammer Museum of Los Angeles, Racical Women also showed at the Brooklyn Museum and Pina, in Brazil.&#38;nbsp;

// HONORSD&#38;amp;AD: Wood - BrandingD&#38;amp;AD: Shortlist - CinematographyWave: Gold - DesignWave: Bronze - Film Craft (Cinematography)Wave: Bronze - Film Craft (Direction)&#38;nbsp;
Ciclope Latino: Gold - Production DesignCiclope Latino: Silver - EditingCiclope Latino: Bronze - Cinematography
CCSP: Gold - Film DirectionCCSP: Bronze - Film

CCSP: Bronze - Visual IdCCSP: Bronze - Film Art Direction
CCSP: Bronze - Film EditingCCSP: In Book - Film Photography

El Ojo: Bronze - Art Direction


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	<item>
		<title>Rebranding J&#38;J</title>
				
		<link>https://rafaelfreire.com/Rebranding-J-J</link>

		<pubDate>Fri, 01 Nov 2024 20:13:58 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Rebranding-J-J</guid>

		<description>REBRANDING J&#38;amp;JFor over 135 years, Johnson&#38;amp;Johnson has supported parents and babies with one of the largest portfolios in the world. However, new players in the market made the brands feel outdated, leading to a decline in market share and brand power for J&#38;amp;J. Time to rebuild. Or better, redesign.&#38;nbsp;
Instead of focusing on elevating each baby brand individually, we decided to shift focus to the consumer: modern day parents. We looked at the kind of branding they gravitate towards (Spotify, Netflix, Airbnb) and created a new design system that revolved aroung the J&#38;amp;J iconic drop. 
It was the first ever rebranding to unite all of J&#38;amp;J's baby brands and a big success in brand equity.// HONORSEl Ojo: Silver - Design

&#60;img width="1920" height="691" width_o="1920" height_o="691" data-src="https://freight.cargo.site/t/original/i/c7baf541d006e3e30b0147fbe4de936c160c17a3d17a8489b0f3bd539b2a8d43/fontes.gif" data-mid="221015241" border="0"  src="https://freight.cargo.site/w/1000/i/c7baf541d006e3e30b0147fbe4de936c160c17a3d17a8489b0f3bd539b2a8d43/fontes.gif" /&#62;
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	<item>
		<title>Neutrogena Sun Fresh</title>
				
		<link>https://rafaelfreire.com/Neutrogena-Sun-Fresh</link>

		<pubDate>Thu, 14 May 2020 18:14:40 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Neutrogena-Sun-Fresh</guid>

		<description>NEUTROGENA x DUDA BEATIf summer is all about fun, then why is sunscreen advertising so boring?&#38;nbsp;
To launch the new Sun Fresh, we used a technology called 'weather sync' to create a campaign that got hotter as it followed summer’s temperatures.&#38;nbsp;We asked one of Brazil's hottest singer, Duda Beat, to produce 3 versions of the classic hit&#38;nbsp;"Vem Quente" (meaning, Bring the Heat), that every single Brazilian knows the lyrics to. We then shot 3 videos, one for each song. 
That's when the weather tool kicked in. According to the current temperature of your city, you see a different version of the campaign along with a different version of the song.
We also used weather sync to unlock discount vouchers for the appropriate Sun Fresh product for each city according to the temperature.// HONORSFacebook Global Awards: top score in "Advanced Platform"
(criteria: best creative ideas that are unique to Facebook platforms and unlock new forms of expression that transform the industry.)D&#38;amp;AD: Finalist - Digital CraftOneShow: Shortlist - Creative Use of Data


Did I mentioned we shot 3 music videos in one day? All on the same set?
(sorry, I get excited about that)

We kicked things off with a cool summer version...


But it got hotter pretty quick...


Then things just got out of hand...
&#60;img width="2400" height="960" width_o="2400" height_o="960" data-src="https://freight.cargo.site/t/original/i/9d4714b581c8a8604ac88e4ddd64f55e1a0cae73780c93de5d7d99bbb1737ec6/SupportImage1.jpg" data-mid="96811934" border="0"  src="https://freight.cargo.site/w/1000/i/9d4714b581c8a8604ac88e4ddd64f55e1a0cae73780c93de5d7d99bbb1737ec6/SupportImage1.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Skol DOGZ</title>
				
		<link>https://rafaelfreire.com/Skol-DOGZ</link>

		<pubDate>Thu, 25 Jul 2019 16:52:24 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Skol-DOGZ</guid>

		<description>
SKOL+PETZ 'DOGZ'
This is the first beer you can share with your true best friend. Your dog.

On Friend's Day, SKOL beer join forces with Petz, Brazil's largest pet market, to launch a special edition pack that you can share with your dog. One SKOL for you and one for your buddy.
To launch the beer we tapped the most popular dog influencers on Instagram. 
They posted unboxing videos of the pack, just like human influencers, and called for dog owners to share a SKOL with their true best friends.// HONORS

El Ojo: Bronze - Design
Creativity Online: Editor’s Pick

&#60;img width="2400" height="1396" width_o="2400" height_o="1396" data-src="https://freight.cargo.site/t/original/i/381e7b6b0121734c94a3c827534a1a254848ec2da31d384201e08ef2c7727d41/skol-pets-bottle.jpg" data-mid="60919289" border="0"  src="https://freight.cargo.site/w/1000/i/381e7b6b0121734c94a3c827534a1a254848ec2da31d384201e08ef2c7727d41/skol-pets-bottle.jpg" /&#62;
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	</item>
		
		
	<item>
		<title>#TweetScripts</title>
				
		<link>https://rafaelfreire.com/TweetScripts</link>

		<pubDate>Thu, 20 Jul 2017 22:01:02 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/TweetScripts</guid>

		<description>#TWEETSCRIPTS
The idea in a tweet:
We turned old tweets of advertising legends into films.

That was the strategy to promote the Brazilian AV industry to an international advertising audience. 
We surprised five creative legends by posting the films on their Twitter profiles, which prompted them to retweeted the campaign and help FilmBrazil reach a massive creative audience around the world.&#38;nbsp;


// HONORS
CCSP: Silver - Direct Marketing
CCSP: Silver - Film ("Half/Half")
CCSP: Bronze - Film ("Water")
CCSP: Bronze - Branded Content
CCSP: Bronze - Art Direction
CCSP: In Book - Editing ("Half/Half")


Directors: Fazzio &#38;amp; Speche


Directors: Iê


Director: Ale Paschoalini


Directors: Alê Lucas &#38;amp; André Ignácio


Director: Gustavo Leme


SUCCESS!! They retweeted the campaign!

&#60;img width="2708" height="990" width_o="2708" height_o="990" data-src="https://freight.cargo.site/t/original/i/25af62cdd45f6dc62be0de55cd53822a5d01ac8ca62ffc93001de2637db31b69/Reply-Tweets-2.jpg" data-mid="28989839" border="0"  src="https://freight.cargo.site/w/1000/i/25af62cdd45f6dc62be0de55cd53822a5d01ac8ca62ffc93001de2637db31b69/Reply-Tweets-2.jpg" /&#62;
 
Phase 2 of the campaign happened during the 2017 Cannes Lions, where we produced 14 films, in real time, based on the best tweets from the festival goers. They just had to use our hashtag.
&#60;img width="1920" height="1838" width_o="1920" height_o="1838" data-src="https://freight.cargo.site/t/original/i/976142629866f9ad139db80d3123d54dc31c64d2d7996ca5bd78d0b5c18d9342/During-Cannes_5.jpg" data-mid="28989843" border="0"  src="https://freight.cargo.site/w/1000/i/976142629866f9ad139db80d3123d54dc31c64d2d7996ca5bd78d0b5c18d9342/During-Cannes_5.jpg" /&#62;

Directors: Rafael Freire &#38;amp; Murilo Melo


Director: Rafael Kent


Directors: Olhos


Director: Rafael Kent


Directors: Olhos


We posted the films and tagged the participants. We reached an incredible 100% retweet rate.

&#60;img width="2792" height="787" width_o="2792" height_o="787" data-src="https://freight.cargo.site/t/original/i/13bca9bb46ff85f783c11d9634af8201f357000807e766184ce4722a9006c604/Reply-Tweets-3.jpg" data-mid="28989840" border="0"  src="https://freight.cargo.site/w/1000/i/13bca9bb46ff85f783c11d9634af8201f357000807e766184ce4722a9006c604/Reply-Tweets-3.jpg" /&#62;

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	<item>
		<title>"Bumbum Gourmet" Music Video</title>
				
		<link>https://rafaelfreire.com/Bumbum-Gourmet-Music-Video</link>

		<pubDate>Fri, 14 Dec 2018 18:10:09 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Bumbum-Gourmet-Music-Video</guid>

		<description>BUMBUM GOURMET


It literally means "gourmet booty" (no joke).

JBrasil’s new single “Bumbum Gourmet” features legendary Brazilian booty queen, Gretchen. 
Director Robinson Barbosa invited me to write the script and co-direct the video. 
Needless to say, it was a fun day at the office.&#38;nbsp;
Directed by
Robinson Barbosa &#38;amp; Thais Mendes
Written &#38;amp; co-directed by
Rafa Freire

Artist: JBrasil
Feat: Gretchen


Executive Producer: Patricia Veneziano


Director of
Photography: Luiz Maximiano


Editor:
Augusto Medeiros


Colourist:
Henrique Gomes 


Special
Effects: Rafael Meira


Fashion
Stylist: Anna Boogie


Casting: Squad Agency&#38;nbsp;


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&#60;img width="1920" height="718" width_o="1920" height_o="718" data-src="https://freight.cargo.site/t/original/i/883b8b15b59761a033e6cd77fa1c5c360c47109a7e312f42a30438e257fbc16e/Bumbum-Gourmet---Frame-9.png" data-mid="30647404" border="0"  src="https://freight.cargo.site/w/1000/i/883b8b15b59761a033e6cd77fa1c5c360c47109a7e312f42a30438e257fbc16e/Bumbum-Gourmet---Frame-9.png" /&#62;
&#60;img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/c1fd9c4a62a0e82caa254910acb35a70a6d58b6e0b3a01f860586deca0e454ca/Bumbum-Gourmet---Frame-1.png" data-mid="30647606" border="0"  src="https://freight.cargo.site/w/1000/i/c1fd9c4a62a0e82caa254910acb35a70a6d58b6e0b3a01f860586deca0e454ca/Bumbum-Gourmet---Frame-1.png" /&#62;&#60;img width="1920" height="719" width_o="1920" height_o="719" data-src="https://freight.cargo.site/t/original/i/2b7e126010aca8f1d07b4f0ebea7bfe16e065345b1e5bb90e6c19db715bcb221/Bumbum-Gourmet---Frame-5.png" data-mid="30647408" border="0"  src="https://freight.cargo.site/w/1000/i/2b7e126010aca8f1d07b4f0ebea7bfe16e065345b1e5bb90e6c19db715bcb221/Bumbum-Gourmet---Frame-5.png" /&#62;
&#60;img width="1920" height="722" width_o="1920" height_o="722" data-src="https://freight.cargo.site/t/original/i/dd288f908674905e083d68d87aa93f3537539da381db5d46bc49890d3d22cb56/Bumbum-Gourmet---Frame-10.png" data-mid="30647412" border="0"  src="https://freight.cargo.site/w/1000/i/dd288f908674905e083d68d87aa93f3537539da381db5d46bc49890d3d22cb56/Bumbum-Gourmet---Frame-10.png" /&#62;
&#60;img width="1920" height="723" width_o="1920" height_o="723" data-src="https://freight.cargo.site/t/original/i/ec771a629d5b5c97a5e012ecb04e687a06901af191cfc16e8149864403b71b54/Bumbum-Gourmet---Frame-11.png" data-mid="30647413" border="0"  src="https://freight.cargo.site/w/1000/i/ec771a629d5b5c97a5e012ecb04e687a06901af191cfc16e8149864403b71b54/Bumbum-Gourmet---Frame-11.png" /&#62;</description>
		
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	<item>
		<title>Air Tinder</title>
				
		<link>https://rafaelfreire.com/Air-Tinder</link>

		<pubDate>Tue, 02 Apr 2019 21:06:19 +0000</pubDate>

		<dc:creator>rafa freire </dc:creator>

		<guid isPermaLink="true">https://rafaelfreire.com/Air-Tinder</guid>

		<description>SKOL AIR MATCH
If there ever was a Tinder Airlines, this is what it would look like.

When you are single and traveling, there’s always a hidden
desire to seat next to a hottie. Right?That’s why Skol, Brazil’s most popular beer, joined forces with Tinder and Azul Airlines to
create 
Air Match, an in-flight Tinder that celebrates Single's Day. We
used Azul's data to map out the most popular destinations amongst single people. We
then used the airliner's CRM tools to invite the passengers to check-in through our platform and find a match to seat side-by-side during their flights.&#38;nbsp;
// HONORSCCSP: Silver - Mobile &#38;amp; Apps


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&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7bc473ac1bc8d1c1e00a32286c5747421c1f404a73da4728fbde1376e722300e/6eb6ea20-54b0-49f8-b359-1daec1708389_rw_1200.gif" data-mid="39095622" border="0"  src="https://freight.cargo.site/w/1000/i/7bc473ac1bc8d1c1e00a32286c5747421c1f404a73da4728fbde1376e722300e/6eb6ea20-54b0-49f8-b359-1daec1708389_rw_1200.gif" /&#62;</description>
		
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