I LIKE
TO
TELL STORIES
THAT WOW HUMANS
Global Executive Creative Director
Africa Creative DDB // BAOBAB NY
Quick heads up: there's going to be no order to to this, ok?
I was born in Rio, but raised around the world.
I’ve lived in 5 different countries, 4 different continents.
I collect shoes and vintage t-shirts and I have way too much of both.
People-watching is my favorite pastime. It's not creepy at all if you're doing it for the stories.
I love making ads. I see them as a great tool for innovation and human connection.
However, people are getting bored of the ad overload out there. So am I.
It's why I try to make cool shit that teenagers won't wanna skip.
I'm the Global ECD for Budweiser, leading creative for the most iconic beer in the world.
At one point I was a top 3 ranked copywriter in the world. (total beginner's luck)
That same year I was ranked the no.1 copywriter in China. Yes, that China.
Did I mention I collect sneakers and vintage t-shirts?
//
rafa.freire@gmail.com
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