I LIKE
TO
TELL STORIES
THAT WOW HUMANS
WANGREPUBLIC
No Buds on stage? No problem.
Music has long been a central pillar to Bud’s identity in China. To launch the brand’s latest packaging, Budweiser united OneRepublic, one of the most celebrated western artists in China, with Jackson Wang, the country’s biggest music star to create a remix of "Counting Stars". The collab reignited nationwide buzz around the brand and drove Budweiser back to number one in brand recall.
