I LIKE
TO
TELL STORIES
THAT WOW HUMANS
LEGENDS UNITED
Football but make it fashion.
1986 marked Budweiser’s first FIFA World Cup sponsorship and the debut of Mizuno’s legendary Morelia boots. Forty years later, a legend of the pitch meets the legend of bar tables in a fashion collab inspired by table football, where both worlds collide.
Legends United bridges past and present with contemporary designs, created entirely by our Africa team and masterfully crafted by Mizuno. The campaign was shot by award-winning photography duo MAR+VIN, starring Brazilian legend Careca, the player who debuted the Morelia at Mexico ’86.
