I LIKE
TO
TELL STORIES
THAT WOW HUMANS
LEGENDS UNITED
Football but make it fashion.
1986 marked Budweiser’s first FIFA World Cup sponsorship. That same tournament, Mizuno debuted the legendary Morelia boots. Forty years later, the legend of the pitches meets the legend of the bar tables in a fashion collab inspired by the culture of table football, the bond between both worlds.
Legends United blends past and present, with pieces celebrating ’86 alongside contemporary designs inspired by ’26. Designed entirely by our Africa team, the collection was masterfully crafted by Mizuno.
Shot by award-winning photography duo MAR+VIN, with styling by Maika Mano, the campaign also features Brazilian legend Careca, who debuted the Morelia boots at the 1986 World Cup in Mexico and wore them throughout his career.
