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BUDWEISER FIFA WORLD CUP‘26


"The Big Drop" marks 40 years of Budweiser as the official beer of the FIFA World Cup.

To celebrate this landmark in football history, Bud launched a limited edition Celebration Pack revisiting every World Cup since 1986. And with 2026 being the biggest ever, this drop had to match it in size. So, we transformed iconic World Cup stadiums into giant beer buckets, dropping giant Bud bottles on ice to kick the party off.




We used an AI x VFX hybrid model to create a film impossible to shoot traditionally. Achieving a cinematic result required a multidisciplinary team spanning direction, cinematography, editing, art direction, color, sound, and post-production. Take a look behing the curtain of this wild process.


Last but not least, let’s all appreciate this “Faking Of” we dropped some after fans refused to believe this was made with VFX :)