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"THE BIG DROP" WORLD CUP '26


2026 marks 40 years of Budweiser as the official beer of the FIFA World Cup.

To celebrate this landmark in football history, Bud launched a limited edition Celebration Pack revisiting every World Cup since 1986. And with 2026 being the biggest edition ever, this drop had to match it in size. So, we transformed iconic World Cup stadiums into giant beer buckets, dropping giant Bud bottles on ice to kick the party off.



We used an AI x VFX hybrid model to produce a film impossible to shoot traditionally. To achieve a cinematic result we put together a multidisciplinary team spanning direction, cinematography, editing, art direction, color, sound, and post-production. Check it out: 


Now let’s all appreciate this “Faking Of” we dropped on Bud's social media when fans refused to believe this was all made with VFX :)