I LIKE
TO
TELL STORIES
THAT WOW HUMANS
SHANSHUI
To see the damage, we need to closer to the issue.
We were challenged by China Environmental Protection Foundation (CEPF) to help raise awareness of China’s rampant destruction of the environment. This is a very sensitive subject in China, due to weak government protection laws that favours the country’s evergrowing industry.
So, we decided to (literally) draw the Chinese public closer to to the problem. From far away the images look like traditional "shanshui" paintings, but a closer look reveals the real damage being done.
The campaign ran across traditional media, but was also displayed at the largest subway stations in China, where millions of people were impacted everyday.
// HONORS
Cannes Lions: Silver - Outdoor
Cannes Lions: Bronze - Press
Clio: Gold - Illustration (Campaign)
Clio: Silver - Poster (Campaign)
Clio: Bronze - Print (Campaign)
D&AD: Graphite Pencil - Illustration
D&AD: Wood Pencil - Interactive OOH
D&AD: Wood Pencil - Poster
Adfest: Gold - Film Craft
Adfest: Gold - Social Engagement (Film)
Adfest: Gold - Art Direction
Adfest: Gold - Illustration
Adfest: Gold - Animation
Adfest: Silver x3 - Social Engagement (Print)
Adfest: Bronze - Outdoor
Spikes: Grand Prix - Craft
Spikes: Gold x2 - Print Craft
Spikes: Bronze - TV/Cinema
Spikes: Bronze - Design
New York Festival: Gold - Print
New York Festival: Gold - Print
New York Festival: Silver - Print
London International Awards: Gold - Print
London International Awards: Gold - Print
London International Awards: Gold - Print
Luerzer's Archive Vol. 2 (2009)
