I LIKE
TO
TELL STORIES
THAT WOW HUMANS
FILM[ME]BRAZIL
15 directors. 1 camera. A small taste of Brazilian creativity.
During the 2016 Cannes Lions, FilmBrazil challenged us to showcase the talent of Brazil's film and production industry to the world's best creatives and producers.
So, we came up with Film[ME]Brazil, a social media campaign in which we produced short films for some of the most renowned names in advertising. We then used their personal Instagram, Facebook and Twitter accounts to post the videos and promote the campaign. With no media budget, this strategy allowed us to reach thousands of ad people around the world. All possible future clients for FilmBrazil.
With scripts in hand, a small film crew and mobile edit studio, we called upon 15 Brazilian directors to shoot our films in Cannes during the Festival. We shot a total of 14 films in 7 days.
// HONORS
One Show: Shortlist - Branded Content
One Show: Shortlist - Design
// Guests:
Philip Thomas (Cannes Lions - CEO)
Joe Alexander (The Martin Agency - CCO)
Claudio Lima (Ogilvy Brazil - CCO)
Veronica Beach (David - Global Head of Production)
Beto Cocito (DDB Argentina - ECD)
Jeff Ferro (Pereira & O’Dell - VP of Production)
Rafael Rizuto / Eduardo Marques (180 LA - ECD)
Chacho Puebla (LOLA Mullen Lowe - CCO)
Pancho Cassis (LOLA Mullen Lowe - ECD)
Raymond Chin (Sapient Nitro Shanghai - ECD)
Fabio Seidl (360i NY - Group CD)
Diane Jackson (DDB Chicago - Chief Production Officer)
Bruno Oppido (DDB NY - Head of Art / CD)
Thiago Carvalho (DDB NY - CD)
Rodrigo Castellari (F/Nazca Saatchi & Saatchi - CD)
Rodrigo Burdman (Grey NY - ACD)
Mark Peters (TBWA Chiat/Day - CD)
A huge thanks to everyone who got their hands dirrrty with us.
// Directors:
André Vidigal (Academia de Filmes)
Lívia Gama (Bossa Nova)
Fernando Sanches (Spray)
Paulo Diehl (Mixer)
Tomas Gurgel (Consulado)
Gustavo Leme (Delicatessen)
Gustavo Gripe (Santa)
Ale Cassulino (Your Mama)
Boca Ceravolo (Academia de Filmes)
Fernanda Weinfeld (Academia de Filmes)
Will Mazzola (Trator)
Henrique Manzoni (Conspira)
// Soundtracks / SFX by:
A Voz do Brasil
Comando S
Jamute
Lucha Libre
Satélite