I LIKE
TO
TELL STORIES
THAT WOW HUMANS
FUSION GRAND PRIX
To launch the all-new Ford Fusion, we brought back the greatest rivalry in racing history: Mansell vs. Piquet.
25 years after their last race, these Formula 1 legends went head-to-head on the track for one last battle.
And what a battle! No scripts, no holds barred. Just pure racing.
Fusion Grand Prix was Ford's first ever branded content series and it is one of the most successful campaigns in the company's history.
I grew up watching these guys race alongside my father.
No wonder this is one of my all-time favorite projects.
// HONORS
CCSP: Gold - Film (Campaign)
CCSP: Silver - Integrated
CCSP: Silver - Photography
CCSP: Bronze - Direction
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// WEB
Nigel Mansell and Nelson Piquet are from golden era of Formula 1, which means they have a massive fan base in Brazil. So we created an autograph page where users could download high-res vintage posters with custom messages and personalized autographs from the drivers.
// WEBSITE
