︎

I LIKE    
TO
TELL  STORIES 
  THAT  WOW HUMANS

THE HOTTER,THE FRESHER


If summer is all about fun, then why is sunscreen advertising so boring? 

To launch the new Sun Fresh, we used weather sync technology to create a campaign that got hotter with the summer. We invited Brazilian pop star Duda Beat to record three versions of the classic hit “Vem Quente” (“Bring the Heat”), a song every Brazilian knows by heart, and shot a different music video for each track.
Then the weather tool took over. Depending on the temperature in your city, you’d see a different version of the campaign and hear a different version of the song. Weather sync also unlocked discounts for the most appropriate Sun Fresh product based on each city’s temperature.

// HONORS
Facebook Global Awards: top score in "Advanced Platform"
(criteria: best creative ideas that are unique to Facebook platforms and unlock new forms of expression that transform the industry.)
D&AD: Finalist - Digital Craft
OneShow: Shortlist - Creative Use of Data


Did I mentioned we shot 3 music videos in one day? All on the same set?
(sorry, I get excited about that)

We kicked things off with a cool summer version...



But it got hotter pretty quick...



Then things just got out of hand...