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SKOL+PANTONE 'PRIDE PACK'
In a world of monochromatic opinions, two giant brands celebrate all the colors of love.
Brazil’s most popular beer, SKOL, teamed up with Pantone for an exclusive collab.
Together, they celebrate Pride month with a limited edition rainbow pack, inspired by the LGBT+ flag.
Each of the six colors were named "Pride", in honor of their unique symbolic meaning.
Limited edition, unlimited love: the pack sold out online in a matter of minutes. All revenue was reverted to startups that fight for the LGBT+ cause.
// HONORS
ABRE Awards: Gold - Packaging
OneShow: Shortlist - Design
El Ojo: Bronze - Design
