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REBRANDING J&J
For over 135 years, Johnson&Johnson has supported parents and babies with one of the largest portfolios in the world. However, new players in the market made the brands feel outdated, leading to a decline in market share and brand power for J&J. Time to rebuild. Or better, redesign.
Instead of focusing on elevating each baby brand individually, we decided to shift focus to the consumer: modern day parents. We looked at the kind of branding they gravitate towards (Spotify, Netflix, Airbnb) and created a new design system that revolved aroung the J&J iconic drop.
It was the first ever rebranding to unite all of J&J's baby brands and a big success in brand equity.
// HONORS
El Ojo: Silver - Design
