I LIKE
TO
TELL STORIES
THAT WOW HUMANS
THE (REAL) BIG DROP
How big? Guinness World Record big.
2026 marks 40 years of Budweiser as the official beer of the FIFA World Cup. To celebrate, Bud launched a special limited-edition pack. And since this is biggest World Cup in history, the launch had to match the scale. Our global campaign shows giant Bud bottles traveling the world and crashing into iconic stadiums like Maracanã, turning them into massive beer buckets. But why stop at fiction, right? So, we went ahead and actually dropped the bottles into Maracanã, transforming the stadium into a real-life beer bucket for a day and breaking a record in the process.
