I LIKE
TO
TELL STORIES
THAT WOW HUMANS
TIMS RUN CLUB
In Canada, you don’t go on a coffee run. You go on a Tims Run.
And with 1 location for every 9 habitants, selling over 5 million cups of coffee daily, that's a lot of people running to Tim Hortons. So, for National Coffee Day, we embraced this huge part of Canadian culture and turned Tims Runs into an official run club.
And since most Tims runs are done in the drive thru, we developed a comfy sportswear collection with special features that enhance the coffee run experience, making it the first ever run club with no running involved. To activate the campaign, we sponsored famous coffee and food influencers as well as regular Tims Runners in Canada as if they were real athletes.
The collection sold out all over Canada in the first day it dropped.
