I LIKE
TO
TELL STORIES
THAT WOW HUMANS
#TWEETSCRIPTS
The idea in a tweet: We turned old tweets of advertising legends into films.
That was the strategy to promote the Brazilian AV industry to an international advertising audience.
We surprised five creative legends by posting the films on their Twitter profiles, which prompted them to retweeted the campaign and help FilmBrazil reach a massive creative audience around the world.
// HONORS
CCSP: Silver - Direct Marketing
CCSP: Silver - Film ("Half/Half")
CCSP: Bronze - Film ("Water")
CCSP: Bronze - Branded Content
CCSP: Bronze - Art Direction
CCSP: In Book - Editing ("Half/Half")
Directors: Fazzio & Speche
Directors: Iê
Director: Ale Paschoalini
Directors: Alê Lucas & André Ignácio
Director: Gustavo Leme
SUCCESS!! They retweeted the campaign!
Phase 2 of the campaign happened during the 2017 Cannes Lions, where we produced 14 films, in real time, based on the best tweets from the festival goers. They just had to use our hashtag.
Directors: Rafael Freire & Murilo Melo
Director: Rafael Kent
Directors: Olhos
Director: Rafael Kent
Directors: Olhos
We posted the films and tagged the participants. We reached an incredible 100% retweet rate.
